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Brand Creation

How do brands turn from Corporate Front to Consumer's Friend?

Catch Mr. Sukaran Live on 2nd January 2021 imparting experiences on creating a World Class Brand by personifying the Brand.

ABOUT THE TOPIC

The topic speaks about how brands are inherently the same or similar yet distinguishable. It talks about how brands give themselves a personality to connect with the audience and how people resonate with a brand like connecting with another human being.

ABOUT THE MENTOR

Mr. Sukaran Thakur

Founder ICE Studios and Brand Consultant, Shaping Young minds as adjunct faculty at MICA

An individual with experience in Luxury Brand Management & Creation spanning over working with WLS, Lancome, Kiehl’s, Georgio Armani, and YSL and successfully creating brand images in consumer’s eyes.

KEY LEARNINGS

Brain design

How the brain is designed to think like a Caveman, always reaching for things?

Brand Behaviour

How brands have a human-like personality when operating?

branding

Brand

How are brands inherently similar yet distinguishable?

Audience

How do brands cater to different audiences in different ways?

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“Brands behave like People and People behave like Brands”

Mr. Sukaran Thakur

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